And instead of exacting a monthly toll from its users, Serif chose to sell perpetual licenses of Affinity Designer through Apple’s online store for a fraction the cost of competing applications. Within a span of 12 short months, UK-based Serif Software has turned the Mac graphics software market on its ear! Its first salvo – Affinity Designer – was released in October 2014 (reviewed in PrintAction February 2015) and cut a broad swath into the design, pre-media and prepress software market with powerful and useful features aimed squarely at graphic arts professionals. An in-depth test review of Affinity Photo v1.3.5 (available from the Mac Store for $57.99 or as a free trial) to better understand if Serif Software can continue to shake up the graphics software market with its inexpensive applications.
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